The Indian arm of global consumer giant Unilever said on Thursday it would rebrand its skin-lightening cream ‘Fair and Lovely’, which has been criticized for promoting negative stereotypes related to darker skin tones.
We’re committed to a skin care portfolio that’s inclusive of all skin tones, celebrating the diversity of beauty. That’s why we’re removing the words ‘fairness’, ‘whitening’ & ‘lightening’ from products, and changing the Fair & Lovely brand name.https://t.co/W3tHn6dHqE
— Unilever #StaySafe (@Unilever) June 25, 2020
Hindustan Unilever said it would stop using the word ‘Fair’ in the brand, adding that the new name for the cream was awaiting regulatory approvals.